João António Sousa – Medium

João António Sousa

Is your enterprise marketing reporting actually working?

Key signs you should consider marketing reporting as a product

Mar 27

Is your enterprise marketing reporting *actually* working?

Mar 27

Published in
TDS Archive

The Marketing Reporting Gap

Why do marketers turn to spreadsheets and how to close this gap

Jan 20, 2024

The Marketing Reporting Gap

Jan 20, 2024

Published in
TDS Archive

What’s next for analytics in 2023?

Will analytics teams conquer the last mile of analytics in 2023?

Jan 6, 2023

What’s next for analytics in 2023?

Jan 6, 2023

Published in
TDS Archive

It’s about time we elevate the data analyst role

Data analysts should become trusted advisors powered by data

Jan 2, 2023

It’s about time we elevate the data analyst role

Jan 2, 2023

Published in
TDS Archive

Diagnostic analytics — how to conduct a root-cause analysis

Proactively delivering real insights into metrics changes

Dec 2, 2022

Diagnostic analytics — how to conduct a root-cause analysis

Dec 2, 2022

Published in
TDS Archive

The analyst’s dilemma — too much data, too little time

How to resolve it by augmenting analytics workflows

Nov 23, 2022

The analyst’s dilemma — too much data, too little time

Nov 23, 2022

Published in
TDS Archive

How to Deliver Real Data-Driven Insights

What is a real insight, how to uncover them, and the cost of not finding them

Nov 9, 2022

How to Deliver Real Data-Driven Insights

Nov 9, 2022

Published in
TDS Archive

Breaking 6 Analytics Habits to Unlock Value

What can teams do to improve their data journey

Oct 22, 2022

Breaking 6 Analytics Habits to Unlock Value

Oct 22, 2022

Published in
TDS Archive

The Diagnostic Analytics Gap

Why is this gap relevant and how to close it?

Oct 12, 2022

The Diagnostic Analytics Gap

Oct 12, 2022

João António Sousa

João António Sousa

Former data practitioner and strategy consultant at McKinsey | Growth @ Clarisights— marketing analytics platform for sophisticated teams

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