João António Sousa – Medium

João António Sousa

João António Sousa
in
Towards Data Science

The Marketing Reporting Gap

Why do marketers turn to spreadsheets and how to close this gap

Jan 20

The Marketing Reporting Gap

Jan 20

João António Sousa
in
Towards Data Science

What’s next for analytics in 2023?

Will analytics teams conquer the last mile of analytics in 2023?

Jan 6, 2023

What’s next for analytics in 2023?

Jan 6, 2023

João António Sousa
in
Towards Data Science

It’s about time we elevate the data analyst role

Data analysts should become trusted advisors powered by data

Jan 2, 2023

It’s about time we elevate the data analyst role

Jan 2, 2023

João António Sousa
in
Towards Data Science

Diagnostic analytics — how to conduct a root-cause analysis

Proactively delivering real insights into metrics changes

Dec 2, 2022

Diagnostic analytics — how to conduct a root-cause analysis

Dec 2, 2022

João António Sousa
in
Towards Data Science

The analyst’s dilemma — too much data, too little time

How to resolve it by augmenting analytics workflows

Nov 23, 2022

The analyst’s dilemma — too much data, too little time

Nov 23, 2022

João António Sousa
in
Towards Data Science

How to Deliver Real Data-Driven Insights

What is a real insight, how to uncover them, and the cost of not finding them

Nov 9, 2022

How to Deliver Real Data-Driven Insights

Nov 9, 2022

João António Sousa
in
Towards Data Science

Breaking 6 Analytics Habits to Unlock Value

What can teams do to improve their data journey

Oct 22, 2022

Breaking 6 Analytics Habits to Unlock Value

Oct 22, 2022

João António Sousa
in
Towards Data Science

The Diagnostic Analytics Gap

Why is this gap relevant and how to close it?

Oct 12, 2022

The Diagnostic Analytics Gap

Oct 12, 2022

João António Sousa

João António Sousa

Former data practitioner and strategy consultant at McKinsey | Growth @ Clarisights— marketing analytics platform for sophisticated teams

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